Conversion copywriter - Electric Ink Creative

Electric Ink Creative

Conversion copywriting and content marketing smarts trusted by New York Times bestselling authors and Fortune 500 brands

How much revenue growth are you missing out on with your current copy?

You don’t hire copywriters for their slick prose. you hire them to move your prospects.

Ever found yourself:

Wondering whether the stardust your writer poured into their portfolio was really the work of a brilliant editor?

Having to play Tetris with every line of a writer’s first draft?

Having to defend your writing hires after their work failed to hit your KPIs?

Hiring great copywriters shouldn’t be this freakin’ hard.

As a conversion copywriter, I save the title ‘writer’ for Austen and Hemingway. I pen stealthily strategic copy that’s grounded in qualitative customer research, persuasion and direct response techniques, and testing and optimisation.

Stop wasting your Friday afternoons revamping bad copy.

Get to say (without needing to say), “That copywriter I hired was an ace investment, not another budget drain.”

“How badly is commodity coPY damaging our brand?”

Ditch underperforming sales pages and Google ads for copy grounded in a metric-first process: research, writing, and testing + optimisation.

Partner with a Fortune 500 conversion copywriter

Work with a copywriter who has worked with New York Times bestselling authors, the Technology Fast 500, and the Fortune Global 500. My clients include E.ON, WooCommerce, Hotjar, RealtyTrac, and Booking.com.

YOU'RE NOT LOOKING FOR A 'WRITER', YOU'RE LOOKING FOR A STRATEGIST

You can hire a great writer. But if you’re looking for growth, you need a strategist. From Voice of Customer research to testing and optimising your copy — as a conversion copywriter, I’m a strategist first, a writer second.

High-conversion copy: I’M NOT ALL TALK (...SO, LET’S TALK NUMBERS)

Average landing page conversion rates of 6.9%-35.32% (vs the 2.3% average), 31-49%+ email open rates (vs the 15-25% average), and blog content at the top of the search rankings.

ELECTRIC INK's CONTENT marketing strategy: GOOGLE CATNIP

Heard the 00’s content marketing joke: page 2 of Google is the ideal place to hide a dead body? Need help resurrecting your blog posts from the Google back-pages? I help my clients land on page one.

TEAM UP WITH A SPECIALIST

Want a copywriter and content marketing strategist that knows their SaaS from their IoT? Ecommerce, health, and tech are my jam.

4 Reasons You Need to Incorporate Artificial Intelligence into Your Next D2C Influencer Marketing Campaign

Martech

5 Ways Personalized Email Content Can Improve Your Customer Retention Rate

E-commerce

How AI is Benefitting Retailers in 2019: From $340bn in Annual Savings to Record Lead Qualifications and Conversions

RetailTech

How Community and Demographic Data Can Make Your Real Estate Listing Platform a Go-To Resource for House Hunters

Proptech

Small Business Marketing: How 2-4x Your Income on $300 or Less

Digital marketing, Martech

How to Protect Your Business From Ransomware Attacks

Tech: B2B

strategy-first CONTENT marketing And high-conversion copy

Watch words shapeshift into revenue

Help me grow

"A consummate professional, and a diligently punctilious writer, Kirsten is one of those few that spin gossamer with words. Capable of writing elegant, yet subtle prose, there are very few copywriters that match her level of grammatical, prosaic, and professional propriety. I would recommend her consultancy and writing business Electric Ink Creative to anyone, while assuring them of the eloquence and sophistication that makes her unique."

- Angad Singh, IMFS Global

"The first time I read Kirsten Lamb's copy I was obsessed. She's got it all. Sparkly energy, majorly creative copywriting chops, and she gets brand voice in a way I've seen very few copywriters able to do. She 100% understands what moves readers to get off their butt and take action. Every time I open up something she's written I'm very happy because I know her copy is going to impact the lives of millions of people. She's a rising star and any brand who gets to work with her is damn lucky."

- Gio Marcus, Celebrity Copywriter

"I reached out to Kirsten on the strength of her portfolio, which I came across via LinkedIn. She has been a pleasure to work with, and I appreciated her friendly, open communication, and the collaborative feedback process. We're more than happy with what she created for us, and I look forward to working with her on future projects."

- Gareth Allison, WooCommerce

"Working with Kirsten has been nothing short of delightful. She’s communicative, pleasant, honest, and takes feedback in stride, even when dealing with my sometimes under-thought guidelines. No matter what, she comes back with unique work of high-value each and every time we work together. Even in jumping from one new topic to the next, I can rest assured Kirsten will come back with content that is well-informed, proving our company experts in an industry of longtimers."

- Brian Howarth, Reonomy

"Working with Kirsten has been incredibly easy, fun, and completely seamless. Kirsten is a tremendous writer who is willing to take on any assignment you throw at her and dive into the content. She always goes the extra step to provide content that is thorough, well formatted, and beautifully written. We have taken Kirsten’s work and repurposed it into lead magnets, downloadable guides and more. Working with Kirsten has always been a pleasure. She was very timely, easy to communicate with and was enjoyable to collaborate with. I would recommend Kirsten to anyone looking to add some great depth and expertise to their content! "

- Kristen DeCosta, Selz