Kirsten Lamb · Electric Ink Creative · United Kingdom
Partnering with Fortune 500 brands, NYT bestselling authors, and the Technology Fast 500. I'm a strategist first, a writer second — grounded in research, persuasion, and relentless testing.
Why Kirsten?
I save the title "writer" for Austen and Hemingway. What I do is stealthily strategic copy — grounded in qualitative customer research, persuasion and direct response techniques, and rigorous testing and optimisation.
As a conversion copywriter and content marketing strategist, I tie every word of copy back to your wider business goals and customer segments. My specialisms are tech, health, and ecommerce — industries where the stakes are high and generic copy is the most expensive mistake you can make.
My clients include E.ON, WooCommerce, Hotjar, RealtyTrac, and Booking.com — as well as New York Times bestselling authors and companies on the Technology Fast 500 and Fortune Global 500.
I'm a University of Edinburgh graduate (Distinction, First) with 17,000+ LinkedIn followers and 500+ professional connections. My work consistently outperforms industry benchmarks — often by a significant margin.
Sound familiar?
Clients & Industries
I've worked with brands at every scale — from fast-growing startups to Fortune Global 500 companies. The common thread: they needed copy that actually moves the needle, not just fills a page.
Specialists only. I work exclusively in tech, health, and ecommerce — the industries where I know the customer psychology, the competitive landscape, and the conversion triggers inside out.
E.ON
WooCommerce
Hotjar
Booking.com
RealtyTrac
Zappi.io
Kognity
PolicyMe
Maileon
Services
Sales pages, landing pages, and ads that outperform benchmarks by a significant margin. Built on voice-of-customer research, direct response techniques, and testing before launch.
Nurture sequences and campaigns with open rates of 31–49%+ (vs the 15–25% average). Written to feel human, not automated — because that's what actually converts.
Blog content at the top of search rankings, case studies that build trust, and content strategies that tie every piece back to your business goals — not just traffic vanity metrics.
Selected Work
Zappi.io
In-depth editorial on the psychological triggers that drive ad performance — blending research with highly readable narrative.
Editorial / BlogKognity
A case study combining real-world narrative with strategic copy that builds trust and drives consideration at the bottom of the funnel.
Case StudyBooking.com
A technical guide for the Booking.com partner ecosystem — translating complex developer concepts into clear, benefit-led copy.
Guide / ReportMaileon
A comprehensive downloadable guide that positions Maileon's platform through educational, conversion-optimised long-form content.
White Paper / GuideVirgin Diet Detox
A behaviour-triggered email nurture sequence driving RSVPs to a live masterclass — written in second-person to maximise personal resonance and urgency.
Email CopyPolicyMe
VOC-research-driven landing pages for Canadian life insurance. Structured with benefit hierarchy, social proof, and micro-copy designed to reduce friction at every step.
Landing PageThe Process
Voice-of-customer data is the secret differentiator that delivers know, like, and trust at scale. I conduct customer interviews, review mining, competitor analysis, heuristic audits, and analytics deep-dives to understand exactly why your current copy isn't converting.
Using the VOC data, I establish a messaging hierarchy, write to your reader's stage of awareness, and wireframe the page so you can see exactly how the copy will sit. You review for brand voice and accuracy — I handle the conversion architecture.
I test and validate copy before launch using A/B tests, UserTesting clarity checks, and message validation. We find out what works, what doesn't, and exactly why — so every iteration gets sharper.
By the numbers
"From Voice-of-Customer research to testing and optimising — I'm a strategist first, a writer second."
Recommendations
"I have worked with Kirsten on a number of high profile client projects and would wholeheartedly recommend her. Finding copywriters who can understand the B2B tech space and create engaging, effective copy is hard. Really hard. Kirsten completely fits that bill. She has the great combination of an ability to structure content, feel comfortable with technology solutions, and just write damn good copy. One thing that I love about Kirsten's process is that she's always suggesting techniques to make the copy more compelling and explaining that along the way. The result — great to read copy that works. As you can tell, I'm a fan."
"Kirsten is a multi-faceted writing professional who stands head and shoulders above her peers in the B2B space. She weaves together research-driven tactics and storytelling that makes her work approachable and a joy to read. Timeliness and coachability are among Kirsten's strongest professional characteristics that make her a joy to work with. Her work contributed to triple-digit YoY increases in converting traffic — a feat that couldn't be accomplished without her presence as an extension of the team. I'd recommend her for well-researched stories on your website or blog."
↑ Triple-digit YoY increase in converting traffic
Articles
Nov 26, 2020
Does your blood pressure rise every time you get an email notification? Have those feel-good, new-project butterflies been replaced with dread? Here's how to spot a bad client before you sign the contract.
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Perspectives · 2025
"The typical customer journey doesn't start and stop with ChatGPT. While many prospective clients start by asking questions in AI, they don't stay in the chat. They bounce around. They dig through Google results. They read reviews. Make sure the content they're looking for is there for them when they need it."
— Kirsten Lamb on LinkedIn
Get in touch
View Kirsten's full portfolio, testimonials, and work samples. Tech, health, and ecommerce brands welcome.
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