[cl_page_header title=”Electric Ink’s Conversion Copywriting Formula ” type=”modern” modern_style=”left_center” add_description=”1″ description=”The process” modern_effect=”gradient_shadow” height=”460″ text_color=”light-text” background_image=”{‘id’:’5112′,’mime’:’image%2Fjpeg’,’url’:’https%3A%2F%2Felectricinkcreative.com%2Fwp-content%2Fuploads%2F2019%2F03%2Flucas-benjamin-1140278-unsplash.jpg’}_-_json” background_position=”left center” overlay=”color” overlay_color=”#2d2d2d” overlay_opacity=”0.65″ typography=”custom_font” title_font_size=”58″ title_font_weight=”700″ title_line_height=”67″ desc_font_size=”18″ desc_line_height=”28″][cl_row css_style=”{‘padding-top’:’70px’,’padding-bottom’:’40px’}_-_json”][cl_column css_style=”{‘padding-bottom’:’40px’,’border-bottom-width’:’1px’}_-_json” border_color=”#eeeeee”][cl_custom_heading typography=”custom_font” text_font_size=”26″ text_font_weight=”300″ text_line_height=”38″ text_transform=”none” text_color=”#1fb4cc”]
Want more yeses? You’re gonna need my three-step formula
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What’s stopping your copy from converting?
In the research phase, I draw out voice-of-customer data. VOC data is the secret differentiator that digitally delivers the know, like, and trust factor that’s so important to high conversion rates. The conversions happen when your copy mirrors the unique conversations that take place in the minds of your prospects and customers.
In order to diagnose why your current copy isn’t converting, I also dive into research on the user experience, your competitors, and analytics.
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Heuristic analysis (aka an audit) of your current copy
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Competitor audit and analysis
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Customer interviews
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Customer and visitor surveys
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Assessment of analytics — including Google Analytics, click tracking, and heat mapping
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Review mining
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User tests
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Writing involves determining a messaging hierarchy based on the VOC data, the reader’s stage of awareness, a hook, and persuasive frameworks and techniques.
Wireframing helps you conceptualise how the words should be organised on the page to increase your conversions.
As the client, you’ll review the copy and focus edits on how well the copy fits your brand voice. You’ll also review for any inaccuracies and inconsistencies.
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Writing
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Optimizing copy with persuasion formulas and conversion copy techniques
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Editing
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Time to test our hypothesis: are the messages we have what your prospects and customers need to hear?
I test and validate any copy before we launch. This is when we find out what works, what doesn’t, and why.
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A/B Tests (such as headlines, body copy, email subject lines, and micro-copy)
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Validation: run tests with UserTesting on message clarity, trustworthiness, and persuasiveness
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three-steps(& one click)to high-conversion copy
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Ready to up your conversions?
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Make my copy convert
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